Lenses

Crystal-Clear Optics for Every Shot – Score unbeatable prices on high-quality prime and zoom lenses from Canon, Sony, Sigma, Zeiss, and more.

Sony A7 IV Bundle: The Ultimate Deal for Full-Frame Enthusiasts

If you’re in the market for a high-performance full-frame camera at an unbeatable price, the Sony A7 IV bundle might just be the best deal available. Combining Sony’s cutting-edge imaging technology with

March 18, 2025

Full-Frame·Lenses

Finding Cinema Lenses on Amazon: A Guide for Filmmakers

When it comes to purchasing high-end cinema equipment, Amazon might not always be the first place that comes to mind. Known for a vast array of consumer products, the online retail giant

February 18, 2025

Cinema·Lenses

Canon Dominates Camera and Lens Sales: A Closer Look at Their Best-Selling Products

Canon has long been a household name in photography, and recent sales data proves they remain the leader in multiple camera and lens categories. Whether you’re a beginner looking for a solid

February 4, 2025

Cinema·Full-Frame·Lenses·Super 35

How the Calvin Klein Commercial Was Shot with the Sony FX3 and Affordable Gear

In a recent spec commercial for Calvin Klein, cinematographer and director Duncan Bonnifay used the Sony FX3 and an affordable Tamron 28-75mm lens to create a high-quality, cinematic fashion ad. Shot in

January 31, 2025

Cinema·Full-Frame·Lenses

The Superman (2025) Lens: Now on Amazon

When it comes to making a movie like Superman 2025, every detail matters — especially the visuals. One of the key tools behind the film’s incredible look is the Leica 16-18-21mm f/4.0

January 13, 2025